Simon Anderson is the Managing Director of Ocean Avenue Ventures (OAV), a consulting and advisory firm for internet, digital media and web analytics companies. Simon has provided strategic advice, product definition, go-to-market planning and business development services to over 15 start-ups since 2003 after 5 years as a venture capitalist in Silicon Valley and Asia.
Simon typically engages a company as a consultant or advisory board member. If the opportunity is large and requires deep collaboration, Simon will go in as an executive of the company to grow revenue and partnerships as part of the management team.
Simon has gone in as an executive of three early stage companies since 2003: Affinity Internet, Authenticlick, and Biggerboat.
As SVP Business Development & Strategy at Biggerboat, Simon grew the Biggerboat Entertainment Ad Network to over 40 Million uniques and drove early customer trials of Biggerboat's entertainment audience analytics and targeting solutions, including major media networks, entertainment publishers and brand advertisers.
As VP Strategy & Business Development at Authenticlick, Simon led the go-to-market launch of market-leading web traffic quality intelligence solutions for the online advertising marketplace. Authenticlick's patented quality scoring platform delivered powerful ROI optimization and measurement solutions for advertisers, ad networks and publishers. The company was sold to an investment group in June 2008.
Prior to Authenticlick, Simon was VP Strategy & Business Development at Affinity Internet which grew during his tenure to become the leading web hosting, ecommerce and online marketing services company in the US with over 200,000 customers. Affinity was successfully sold to Hostway (www.hostway.com) in April 2007. Simon led the business development team responsible for winning and managing Affinity’s major strategic partners including AOL, eBay, Comcast, Microsoft, Google, Intuit and Costco. He also advised the CEO on company strategy and led the go-to-market teams for new products and services including website creator, ecommerce storefront applications and search engine marketing services.
Prior to joining Affinity in 2003, Simon was the US-based general partner of Allen & Buckeridge (www.a-b.com.au), a leading Australian venture capital firm investing in early stage IT and communications ventures with over US$200 million under management.
Simon started his professional career as a corporate and commercial lawyer in Sydney, Australia specializing in media, IT and communications transactions and advice. He held roles with Dunhill Madden Butler (now PWC Legal) (www.pwclegal.com.au) and Atanaskovic Hartnell (www.ah.com.au) before joining Allen & Buckeridge in 1999.
Simon earned a Bachelor of Science (BS) and a Law Degree (LLB/JD) from the Australian National University. He has been a guest lecturer at Stanford Graduate School of Business and completed executive programs on strategy and negotiation at Harvard Business School. He is a mentor to Australian startups looking to enter the US market under the ANZA Technology Network (www.anzatechnet.com) programs, and immediate past Chair of Advance Global Australian Professionals (www.advance.org) in Southern California.
Simon is married to Maryam with a daughter Yasmin, and lives in Venice Beach, California.